Some marketing ideas can be funny, but also make some people feel offended. Would you dare to use such marketing campaign for your business, knowing that it might offend someone?
In this episode of the Happy to Offend You Podcast I interviewed Jeff Giagnocavo. He has put together a 20 year career in the mattress industry then pivoted into serving other main street type businesses. Over the years he's become an ally for those looking to break the chains of what their industry says the can and can't do. He spoke about his marketing ideas that some people found funny, while some others found offending. He also shared a story of how he lost a chance for business collaboration because of such marketing.
Listen to the episode to find out what was the marketing message that made some people laugh or, get offended.
Check this out!
Find out more about Jeff: https://thejeffg.com/
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